Mellowparks.cn About us

 

Mellow Constructions is your number one source for all things snowboarding in China!

 

- We are the only full service media and event agency specializing in the snowboard market sector in China

 

- We are experts in communications strategy, media relations, product launches, PR writing and reputation management

 

- We have over 10 years experience in China including production, event execution and generating media attention for brands targeting China¨s every-growing market

 

From humble beginnings, Mellow Constructions¨ small team of experts came together after being commissioned by a major international brand to produce permanent branding in ski areas around the country. The following year saw The Nanshan Open plant its roots as an international media focused event, growing in to what is now China¨s most recognized snowboard event. As the company has developed, a solid, diverse and loyal team of industry professionals has been built around it.

 

Each and every member of the Mellow Constructions team has a background in board sports and is an expert on the Chinese market. CEO Steve Zdarsky, known locally to many as the `Godfather¨ of Chinese snowboarding, directs the team of highly skilled employees and contractors, that offer a diverse range of services including event management, production, distribution and consulting.

 

The core of Mellow Constructions operations is to build and maintain China¨s finest snowparks. Playing host to an ever-increasing number of events, these parks have gained praise worldwide, with the Quiksilver Nanshan Mellow Park and last year opened China¨s finest indoor park, the NIKE 6.0 Summer Lab. Each Mellow Park is meticulously maintained and frequently updated by a tight crew of dedicated and passionate shapers.

 

Last year the Quiksilver Nanshan Mellow Park played host to the 8th Red Bull Nanshan Open. With US$25,000 prize money and 4-star TTR status, the event gained considerable local and international media attention including a 1-hour special on CCTV-5, China¨s major sports channel and headlining all major snowboard websites and featured in core media publications.

 

Mellow Solutions is a new initiative that seeks to satisfy the ever-increasing demand for our consultancy services. Mellow Solutions is the first and only consultancy service specific to China¨s board sports industry, and will prove invaluable for companies seeking to gain a deeper insight into this interesting market. Please contact us below for more information.

 

Mellow Constructions an ever-evolving company with a team of unique individuals, each with a strong sense of vision, creativity, and passion. With the mass expansion of China¨s board sports market, Mellow Construction¨s localized expertise and experience makes this unique and professional agency your partner of choice. 

 

Event Resume:

The Red Bull Nanshan Open (Beijng, CHINA), Roxy Chicken Jam (Park City Utah, USA / Kitzsteinhorn, AUSTRIA), Mellow Park Tour (CHINA), Snowpark Tour (EU)...

Main Parks:

Quiksilver Nanshan Mellow Park (Beijng, CHINA), NIKE 6.0 Summer Lab (Beijing, CHINA), Xiling Mellow Park (Chengdu, CHINA), Kitzsteinhorn Mellow Park (AUSTRIA), Corviglia Mellow Park (St. Moritz, SWITZERLAND)...

For more information please write to info@mellowparks.cn
 
         
         
         
 
 

 
       
Copyright 2017 by Mellow Constructions