Mellowparks.cn About us
Constructions is your number one source for all things
snowboarding in China!
- We are
the only full service media and event agency
specializing in the snowboard market sector in
- We are
experts in communications strategy, media relations,
product launches, PR writing and reputation management
- We have
over 10 years experience in China including
production, event execution and generating media
attention for brands targeting China¨s every-growing
beginnings, Mellow Constructions¨ small team of experts
came together after being commissioned by a major
international brand to produce permanent branding in ski
areas around the country. The following year saw The
Nanshan Open plant its roots as an international
media focused event, growing in to what is now China¨s
most recognized snowboard event. As the company has
developed, a solid, diverse and loyal team of industry
professionals has been built around it.
every member of the Mellow Constructions team has a
background in board sports and is an expert on the
Chinese market. CEO Steve Zdarsky, known locally
to many as the ｀Godfather¨ of Chinese snowboarding,
directs the team of highly skilled employees and
contractors, that offer a diverse range of services
including event management, production, distribution and
The core of
Mellow Constructions operations is to build and maintain
China¨s finest snowparks. Playing host to an
ever-increasing number of events, these parks have
gained praise worldwide, with the Quiksilver Nanshan
Mellow Park and last year opened China¨s finest
indoor park, the NIKE 6.0 Summer Lab. Each Mellow
Park is meticulously maintained and frequently updated
by a tight crew of dedicated and passionate shapers.
the Quiksilver Nanshan Mellow Park played host to the
8th Red Bull Nanshan Open. With
US$25,000 prize money and
the event gained considerable local and international
media attention including a 1-hour special on CCTV-5,
China¨s major sports channel and headlining all major
snowboard websites and featured in core media
is a new initiative that seeks to satisfy the
ever-increasing demand for our consultancy services.
Mellow Solutions is the first and only consultancy
service specific to China¨s board sports industry, and
will prove invaluable for companies seeking to gain a
deeper insight into this interesting market. Please
contact us below for more information.
Constructions an ever-evolving company with a team of
unique individuals, each with a strong sense of vision,
creativity, and passion. With the mass expansion of
China¨s board sports market, Mellow Construction¨s
localized expertise and experience makes this unique and
professional agency your partner of choice.
The Red Bull Nanshan Open (Beijng, CHINA), Roxy Chicken
Jam (Park City Utah, USA / Kitzsteinhorn, AUSTRIA),
Mellow Park Tour (CHINA), Snowpark Tour (EU)...
Quiksilver Nanshan Mellow Park (Beijng, CHINA), NIKE 6.0
Summer Lab (Beijing, CHINA), Xiling Mellow Park (Chengdu,
CHINA), Kitzsteinhorn Mellow Park (AUSTRIA), Corviglia
Mellow Park (St. Moritz, SWITZERLAND)...
For more information please write to